Logo Design

I designed the DINI campaign logo to visually express the message “Disability Is Not Inability.” My goal was to create a symbol of empowerment and inclusivity that celebrates strength and individuality.

The logo combines a dynamic wheelchair silhouette with open arms, representing freedom and self-confidence. This figure replaces the letter “I,” reinforcing the human element at the core of the campaign. The bold, brush-styled “D” adds movement and emotion, while the structured “NI” introduces balance and legibility.

I chose a deep navy blue to communicate trust, dignity, and resilience, values that define the organization’s mission. Together with the tagline, the design becomes both a statement and an emblem of advocacy.

This identity was applied across print ads, magazine spreads, and guerrilla campaign visuals to create a unified and impactful brand presence.

Campaign Development

To bring the new identity to life, we created a cohesive campaign series designed for visibility, emotion, and impact across multiple channels:

Print Campaigns

High-contrast photography paired with bold headlines highlighted real community stories. The ads focused on empowerment and transparency, building trust with donors and partners.

Magazine Ads

Full-page layouts integrated editorial-style typography and storytelling visuals. The design balanced whitespace and portrait imagery to create emotional resonance and professional polish.

Guerrilla Campaign

A street-level activation placed interactive posters and pop-up installations in high-traffic community areas. The installations encouraged people to share stories, volunteer, or donate, turning passive viewers into active participants.

Impact

The campaign series increased local engagement and donor participation by creating an emotional, community-driven presence. DINI’s visual identity now communicates credibility and empathy while remaining adaptable across all touchpoints.